Olá, I’m Neuza.
I’m a Product Designer focused on building meaningful, user-centered products through strong collaboration.
My experience spans mobile app design, marketplace experiences, and more recently AI-driven products, which has shaped how I think about clarity, trust, and usefulness across different cultural contexts and scales. I enjoy working in ambiguous spaces, partnering closely with product and engineering teams to turn ideas into clear, thoughtful experiences centered on users.
About me
I’ve navigated multiple waves of digital transformation, from early mobile web to AI-powered experiences, bringing long-term perspective and hands-on curiosity to product design. I often say I began in the “Jurassic era” of digital products, before smartphones shaped our daily habits. My early curiosity with mobile started during my thesis on mobile web and accessibility, where I explored how meaningful experiences could fit within small screens and technical constraints, a mindset that continues to guide my work.
A significant part of my journey has been within marketplaces, designing experiences around life-defining decisions such as buying homes and cars. Working across different cultural contexts taught me how emotion, trust, and financial impact shape behavior, and how clarity and transparency become essential when complexity cannot simply be removed.
More recently, I’ve been working on AI-assisted search experiences, collaborating closely with engineering to explore real user behavior in generative contexts. Through experimentation and prompt exploration, I came to see AI not just as a capability, but as a design responsibility: shaping outputs and interactions so they are meaningful, trustworthy, and actionable within structured product flows.
Working with me means partnering with someone who genuinely values the human side of building products and the dynamics within teams. I care about how we collaborate, communicate, and grow together. As a mother of two, I have strengthened my ability to prioritize and bring structure to complexity. I see collaboration as the true integration of perspectives and find meaning in mentorship, contributing to others’ growth while continuously learning myself. I believe clear communication and thoughtful structure enable teams to make better decisions and deliver stronger outcomes.
And if you’re wondering why I’m holding a robot in the photo, beyond my professional curiosity about technology, I have a passion for nostalgia and the playful side of innovation. Probably, it was the reason behind I started collecting vintage tin toy robots as a hobby: they’re beautiful, they bring me joy, and they remind me that even in the age of AI and new technological paradigms, innovation can be both imaginative and purposeful, always driven by meaning. 🤖
-
![]()
User-centered Design
Designing meaningful experiences grounded in real human needs and behaviors.
-
![]()
Mobile & AI-Driven Experiences
Designing intuitive, scalable solutions across mobile ecosystems and intelligent systems.
-
![]()
Collaborative Mindset
Building aligned partnerships that turn diverse perspectives into stronger outcomes
Case Studies
Seller Reviews.
Trust & Transparency Design
Concept and development of a reputation system to build trust between buyers and sellers in a two-sided marketplace, balancing transparency, fairness, and business needs.
Recommendations Feed.
AI Recommendation System
Shaped the design of a modular, personalized property feed powered by behavioral signals and recommendation logic to improve relevance and engagement.
AI Home Search Assistant.
Conversational Design
Contributed to the design of an AI-assisted home search experience, integrating generative capabilities into structured property discovery to enhance guidance, clarity, and trust.
Work Experience
QuintoAndar
Contributed to transforming property discovery across authentication, AI, and recommendation systems. Redesigned a complex multi-identity authentication ecosystem, integrating scalable social login to reduce friction while preserving security and data integrity.
Helped shape the first AI Search Assistant pilot in a traditionally filter-based marketplace, operating in high ambiguity to define interaction models and validate generative search experiences. This work evolved into a modular recommendation feed and multichannel AI journey, including a WhatsApp-based service, aligning behavioral signals and personalization to create a more adaptive and guided discovery experience.
Staff Product Designer
(Feb 2023 - present)
OLX Group
Led initiatives across Motors and Real Estate marketplaces in multiple European markets, advancing search, trust systems, and lifecycle engagement strategies. Designed scalable, cross-platform experiences balancing user needs with monetization goals, while navigating cultural nuances and local market dynamics.
Led initiatives ranging from reputation systems and design system evolution to subscription strategies and SEO-driven growth projects, aligning personalization, business objectives, and operational scalability within complex two-sided marketplaces.
Senior Product Designer
(Nov 2015 - Feb 2023)
SAPO
Built a strong foundation in digital editorial design and early mobile experiences, working across infographics, web, and mobile applications. Collaborated with Product and Engineering teams on Android and iOS apps, contributing to mobile-first products during the early expansion of smartphones and tablets in Portugal. This experience strengthened expertise in visual storytelling, information hierarchy, and designing for clarity within fast-paced digital environments.
Mobile & Infographic Designer
(Oct 2008 - Oct 2015)
Let’s work together!
Schedule a free 1:1 introductory session with me to discuss your ideas.